Industry experts from around the globe will use their wealth of experience to narrow down the field, picking the most beautiful, technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.
Elite installers, technical specialists and wrap industry professionals will select regional winners and the Local Wrap Kings per continent.
Qian Li is the printing application development manager for Hewlett Packard, based in Barcelona, Spain. He has worked with industrial large format printing for around 15 years, gaining a great deal of experience around many different aspects of digital printing technology and its various applications. Automotive wrapping is a particular area of expertise, not only because it is one of the key application areas for HP Latex technology, but also because wraps represent one of the most exciting market areas, with enormous commercial and creative potential. Qian Li relishes the opportunity to see the outstanding automotive wrap designs that always emerge from the Wrap Like a King competition – and to make his own contribution as a judge this year.
Justin Pate is an Avery Dennison certified installer/instructor in the U.S. with over 25 years experience working both in the U.S. and in Europe. Notably, Pate is the head trainer for the Avery Dennison North American hands-on car wrap workshop and certification program. The basis of the program is Pate’s speical installation techniques with an overall focus on raising quality while lowering install times so profits and efficient workflow are achieved.
Justin is also owner of The Wrap Institute which is an online education platform for wrapping with over 2.300 videos at 500 hours of footage.
Molly Waters is a senior technical specialist for Avery Dennison Graphics Solutions North America.
Waters has been with Avery Dennison since 1997, when car wrapping was still in its infancy, and since then has had the opportunity to see the evolution of digital and wrap film technology.
She has over 24 years of experience in the professional automotive/wrap industry and has been around cars her entire life. As an Avery Dennison senior technical specialist Waters travels all over the country visiting shops and talking with customers about the car wrap industry.
She also frequently contributes to the Avery Dennison blog, posting about the right tool for the job, and which film works best for specific applications.
Peter Wright has been in the digital print industry since 1996, witnessing the evolution of digital print technology and the use of speciality films designed for vehicle wrapping. He has been at Avery Dennison for nine years, working with some of the industry’s leading installers in Australia, New Zealand and around the world, including renowned wrap instructor, Justin Pate. Together, they recently completed the third tour of workshops across Australia and New Zealand.
With strong expertise in leading vehicle wrapping workshops, Peter has trained more than 2,000 people from Australia, New Zealand and ASEAN countries. “I’m really looking forward to seeing the entrants of this year’s Wrap Like A King push the boundaries of creativity with the use of abstract designs and trending colours to transform the look of the vehicles. I’ll be looking closely at the workmanship and detail that has been put into the projects while maintaining a high level of quality” Wright said.
Penelope Garrido Milla is the first Spanish woman to gain the Avery Dennison certificates of “Specialist Installer” & “Specialist Trainer”. She is co-owner of Alta Wrapping Academy, which has trained more than 1200 applicators from all over Spain in the last five years.
With more than 19 years of high-level experience in visual communication, Penelope specializes in commercial and passenger vehicle imagery. She has taken a personal approach, focusing on helping academy participants to reach their maximum potential. Penelope is on the board of directors of FESPA ESPAÑA ASOCIACIÓN and the Women of Wraps (WOW) club.
“I will enjoy this 2021 edition, seeing the techniques, creativity and details achieved. Perhaps it will be the year of “Wrap Like a Queen”, with women surprising us with their personal vision and ability to bring designs to life.”
Dariusz Tondera has been with Avery Dennison since 2012 and is Technical Sales Support in Eastern Europe and Russia since 2016.
For close to 10 years he travelled from the Oder to Vladivostok, supporting and training customers and applicators.Testing and understanding the products is very important for Dariusz, helping him to properly resolve questions and enquiries.
Working with specialist trainers, Dariusz organizes application workshops both onsite at customers and in one of the many local European Graphics Centers. “What I love about wrapping is that it allows us to push the boundaries of creativity. Real mastery starts with understanding all of the technical capabilities of films and making the most of them.
Sarel joined the signage industry in 1995 as an equipment supplier. His experience ranges from equipment and software, into the manufacturing of signage and graphics and ultimately the supplying of material.
He joined Avery Dennison in 2011 and expanded his knowledge and experience into the dynamic world of vehicle wrapping. Part of his portfolio is the training of applicators, sales staff and business owners, at the local Avery Dennison Knowledge Centre. Sarel is also responsible for the introducton and advice for materials to be used within the industry and for specific applications. Sarel loves a challenge!
“I am looking forward to being part of this amazing competition. Corners, coners, and corners will be the focus for me, ultimately adding the biggest wow factor for the complete wrap. Good luck to all.”
Jun Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. Kinoshita joined the company in 2009, and he introduced the Certified Wrap Installers training program to Japan the same year.
He also collaborated with Justin Pate on a workshop for installers, starting in 2014.
More than 1,000 people have attended these courses, and 34 installers have achieved certification as a result of the training. “I’m very excited and honored to be part of the most exciting wrapping competition in the world. All of the countries have different techniques, approaches, trends and culture.”